If you’re a blogger or small business owner you’ll probably feel under pressure to update your Twitter, Facebook and Instagram feeds with new content on a regular basis. But once you’ve promoted your latest blog post or told your audience about that must-have product you’ve created, it can be pretty hard to think of something else to post about.
For today’s post I thought I’d help you guys out a little bit and talk you through 32 types of content you can share on social media without worrying that you’re spamming your followers with the same old thing day in and day out. And don’t forget that some platforms are much more fast paced than others (I’m looking at you Twitter), so if you wanted to share the same piece of content in different formats – like text, image or an infographic – then go ahead and do it! It will give your followers a much better chance of seeing it in the long run.
01. LINKS TO YOUR BLOG POSTS
Obviously this one speaks for itself – if you have a blog then promoting it on social media is a must! On Twitter you can get away with tweeting the same link to your followers several times a day, but on other networks you might prefer to share your link just once or twice so as not to alienate your audience.
And don’t forget about your older content either – especially if you think it might bring in some lovely new traffic! My friend Rebecca over at Futures recently wrote a post on her Favourite WordPress Plugins and she mentioned one called Evergreen Post Tweeter, which you can set up to automatically tweet out some of your archived content for you. It’s pretty simple to set up and all you have to do is choose which categories and tags you’re happy for it to choose from, set it to how far back you want it to choose these posts from and it basically does the rest for you. Brilliant!
02. LINKS TO QUALITY CONTENT FROM OTHER BLOGGERS
Sharing quality content from other bloggers in your niche not only helps you make new friends in the blogging world, but also shows your audience that you’re not all “Me, Me, Me” and are happy to help out others as well. And if those bloggers then share something of yours in return and you get a flood of new traffic back to your site then everyone’s a winner!
03. LINKS TO CONTENT RELATING TO YOUR INDUSTRY OR NICHE
Sharing content from other sources that relates to your industry or niche is a great way to show your followers that you’re genuinely interested in what you’re writing about. And let’s say you’re a hair and beauty blogger who has recently published a post on the best haircuts for Spring. If you then share a link to a similar article from a well known site (like a magazine or industry expert) it will show that you know what you’re talking about and that your followers can trust what you’re telling them.
04. INSPIRING OR MOTIVATIONAL QUOTES
People love to see and share inspiring or motivational quotes on social media, so make sure you’re sharing this kind of content on a regular basis. Check out Pinterest for inspiration and then share your favourites with your followers. And if you plan on pinning quotes on Pinterest yourself, then I’ll let you into a little secret … quotes get more re-pins on a Wednesday than on any other day of the week!
I always find that asking my audience a questions drastically increases engagement. As the majority of my audience is female, I very often ask questions about fashion or beauty, but you can ask them absolutely anything. People love to talk about themselves so give them the opportunity to do so!
06. ASK YOUR AUDIENCE TO ‘FILL IN THE BLANK’
Why not try asking your audience to answer a ‘Fill in the Blank’ style question? People love replying to these as they can usually answer in just a few short words. Some examples you could try are:
‘I’m spending New Years Eve with _______’
‘This weekend I am going to _______’
‘For dinner tonight I had _______’
07. VOTES OR POLLS
I also find that people enjoy voting in polls, so I’ll often post one asking something like ‘Which post would you most like to see on Eat Sleep Blog Repeat next week?’ then give my followers 2-3 answers to choose from. I’ve never posted a poll that hasn’t gotten any engagement so I definitely recommend giving them a try if you’re wanting to create a bit of buzz about something you’re doing with your blog, or creating for your business.
08. CROSS PROMOTE YOUR OTHER SOCIAL NETWORKS
If you’re on more than one social network then make sure you let your audience know! Cross promoting your profiles is super quick and easy. I usually just update my statuses with something along the lines of ‘Come see what I’ve been pinning on Pinterest this week! http://www.pinterest.com/EatSleepBlogRPT #socialmedia’.
09. BEHIND THE SCENES PICTURES
I don’t know about you guys but I love to have a little snoop into other people’s lives! Why not post a couple of snaps of what you’re up to throughout the day? It could be anything from what get up to during your daily routine, some sort of insight into your creative process or even something you’re working on with a specific person or brand. The choice is yours!
10. PICTURES FROM RELEVANT EVENTS YOU’RE ATTENDING
Earlier this month I was invited along to The Clothes Show Live at Birmingham NEC. While I was there I shared quite a few pictures of my day with the people who follow my fashion, beauty and lifestyle blog (With love from Lou) and every single one of them got absolutely loads of comments and likes! I guess that goes to show that it’s not just me who likes to have a nosy at what other people are up to.
11. SNEAK PEEKS OF ANY PRODUCTS OR DESIGNS YOU’RE RELEASING
If you’ve created a new product to sell on your blog or through your small business then make sure you give your followers a sneak peek of what you have to offer before the big launch. Doing this makes them feel special as well as giving them something to look forward to. And you never know – if they tell their friends about it you may just gain some new followers in the process.
12. PRODUCT SPOTLIGHTS
Don’t forget to share details of any new products you’re launching on your social pages. Or, if you have a post coming up on your ‘Top 10 Red Lipsticks’ or similar then choose one of them to highlight to your followers. It’s surprising how many people will then hunt down the rest of the post to see what else is on the list!
13.INITIAL THOUGHTS ON NEW PRODUCTS YOU’RE REVIEWING
If a company have sent you a product to review before it’s official launch, and they haven’t asked you to keep quiet about it then I most definitely recommend sharing your initial thoughts on it with your followers. This type of content works particularly well on Instagram as people tend to be really visual and remember new products based on what they’ve seen, rather than on what they’ve read. Add a little note at the end to let them know that you’ll be posting a full review on your blog as soon as possible and the job’s a good ‘un, as they say!
14. OFFERS & DISCOUNTS
I think it’s safe to say that most people like to take advantage of a discount or special offer, so if you know of any that are relevant to your blog or business then it definitely pays to share them. I’ve worked with many a great brand after they spotted me promoting their special offers on my social pages!
Giveaways are a great way of gaining a large amount of new followers in a short space of time. My Twitter timeline is always full of people re-tweeting messages to win washing machines, holiday’s abroad, pamper packages and much more. If you’ve created something to sell on your blog and can afford to give one away to a follower then I would highly recommend doing so as it’s a great way to generate interest in your products. The same goes for small businesses.
16. CUSTOMER OR READER TESTIMONIALS
If any of your customers/readers leave you a nice comment on any of your social pages by e-mail, why not ask them if you can use them in a testimonial? A testimonial is basically a formal statement testifying to someone’s character and qualifications, so they could come in really handy if you’re trying to promote a specific post or product on social media.
17. ANSWER A FREQUENTLY ASKED QUESTION
Do your followers ever ask you questions like ‘What camera do you use for your blog photo’s?’ or ‘How many hours a week do you spend creating great content?’ If the answer is yes then why not answer one (or more) of them on your social pages? Doing this can really help increase engagement.
18. GIVE A HELPFUL TIP OR PIECE OF ADVICE
If you know your followers are looking for a solution to a specific problem then increase your popularity by providing a helpful tip or piece of advice relating to it.
19. RECOMMEND A BLOG TO READ
Know a great blog that your followers would just love? Then make sure you tell them about it! I always try to recommend at least one blog a month on social media and it feels so good to know I’ve done a good turn for someone. And you never know – they may return the favour and give you a shout out as well.
20. A QUICK ‘HOW TO’ GUIDE
Create a quick ‘How To’ guide for something in your niche. You could either write it out step-by-step and post it to your Facebook page or use Canva to create an infographic to share on Twitter or Pinterest. Whichever you choose, your followers will surely thank you for it!
21. LET YOUR FOLLOWERS KNOW IF YOU’VE BEEN SHORTLISTED FOR/WON AN AWARD
Been shortlisted for an award? Or even better, have you won one? Don’t forget to let your followers know! I can guarantee they’ll be absolutely over the moon for you. Just one word of advice though – if you’ve been shortlisted for an award and the next stage is a public vote then by all means ask your audience if they would like to vote for you, but don’t spam them constantly or you’ll find that people will un-follow you a lot quicker than they followed!
22. BLOG OR BUSINESS ANNOUNCEMENTS
If something awesome has happened to your blog or business then don’t just keep it to yourself – share it with your followers. Maybe you’re re-branding, moving premises or have secured a collaboration with a massive company. No matter how big or small it is, your audience will want to know about it!
23. PROMOTE AN EVENT YOU’RE RUNNING OR ATTENDING
If you’re heading to or running an event then make sure you tell your fans about it. You never know, your audience could include hundreds of people who would buy a ticket and come along too.
24. A BEHIND-THE-SCENES LOOK AT YOUR DAY
Like I mentioned before, people love to have a nosy into the daily lives of others, so give them what they want! Snapchat is a great place to share behind-the-scenes stuff as you can upload as many or as few of your pictures as you like to your ‘story,’ then your followers can view them for the next 24 hours. And if you’re not already using Snapchat to promote your blog then I’ll be sharing some tips on how to do so in a future post.
25. TELL A STORY ABOUT YOUR DAY/WEEK/BUSINESS
Your followers will also love to hear any stories or anecdotes you may have about your day, week or business. By doing this you’re showing them that you’re a real person who is happy to share snippets of your day with them. Remember, the more you work on engaging with your followers the more likely they are to stick around.
26. SHARE A PICTURE OF YOUR WORK SPACE
I’ve never actually tried this one myself as my workspace is basically my lap and any bit of space I can find in between the massive mountains of toys we seem to have at home. However, I’m noticing more and more lately that people like to see and share pictures of work spaces and home offices. I guess I’m no different. I’m forever pinning ideas for when I finally get my own home office sorted!
27. GIVE CAPTIONS TO FUNNY OR UNUSUAL PHOTO’S
Why not try captioning a funny or unusual photo from your archive? Or better still, ask your followers to caption one for you! Maybe you could tie this in with a giveaway and pick up a prize to give to the person who comes up with the wittiest caption?!
28. SHARE AN INTERESTING FACT
If you’ve come across an interesting fact that ties in with your niche or industry then I’m sure your followers would love to hear about it.
29. TELL A FUNNY STORY OR JOKE
They say that laughter is the best medicine, so if you have a funny story to share or you’ve just heard the most hilarious joke then make sure you tell it! You might just make someone who was having a bad day smile. And that can only be a good thing, right?!
30. INDUSTRY SUCCESS STORIES
Has something awesome happened recently in your industry or niche? Again, share it with your audience! Maybe a blogger who lives in your area has made it big and has his or her face splashed all over the local papers? Snap and share. Followers absolutely love to see this sort of thing. And if you’re sharing this sort of content on Twitter then don’t forget to @mention the person you’re talking about. You might just get a cheeky little re-tweet!
31. SHARE AN OPT-IN INCENTIVE TO ENTICE YOUR FOLLOWERS TO SIGN UP TO YOUR NEWSLETTER
Remember last week when I talked about the importance of creating a mailing list? Did you go ahead and start one? If so, you may have come up with an awesome opt-in incentive to entice your followers into signing up. Well don’t be afraid to use social media to promote this. I regularly tweet a link to mine and you’d be surprised at how many people take the bait and sign up for it!
32. THANK YOUR FANS FOR BEING AWESOME AND FOLLOWING YOU
Make your fans feel appreciated by thanking them for following you on your social networks. Hopefully it will make at least one of them smile and show that even though you’re growing as a blogger or a business you still have your feet firmly on the ground and are grateful for their continued support.
And there you have it – 32 types of content to share on social media. Have you ever tried any of them? As always I would love to hear from you.
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© 2015, Louise Smith. All rights reserved.